Implementation of measurement codes on a WordPress website
We will ensure the correct deployment of all common measurement codes for tracking traffic, conversions and retargeting campaigns. We will set everything up so that the measurement is accurate, clear and in accordance with the protection of personal data.
What we most often implement:
- Google Analytics 4 (GA4) including events and goals or e-commerce sales
- Google Tag Manager – central management of other scripts
- Meta Pixel (Facebook) – measurement of visits and conversions
- Sklik retargeting, Heureka conversion measurement, Zboží.cz
- Email trackers (e.g. Ecomail, Mailchimp)
- Scripts for thank-you page, pop-up or shopping cart
We will implement everything correctly either manually (in the template), via plugin or GTM – as needed.