Google Analytics 4 – the new generation of web analytics for WordPress
Google Analytics 4 (GA4) is a modern and advanced analytics tool that replaces the classic Universal Analytics. If you run your website on the WordPress platform, it is essential to have GA4 properly set up to provide accurate and detailed data about visitors and their behavior.
What does our GA4 setup service include?
- Complete GA4 implementation on your WordPress site, including adding the tracking code and configuration via Google Tag Manager (if needed)
- Setting up tracking for key events, conversions, and goals to help monitor the performance of your website and online store
- Optimizing settings to ensure data collection complies with current privacy regulations (GDPR)
- Testing the correct functioning of tracking and verifying data accuracy
- Consultations and training on how to interpret the data properly and use it to optimize your WordPress site